Deyo is a sportswear brand I founded, rooted in the belief that the joy lives in doing. Crafting creative garments and campaigns that fill a unique, emotion-driven space in the market.

Creative Direction • Brand Strategy • Garment Design • Branding • Art Direction • Photography

The Logo

The Deyo logo draws from the question mark (?) and the approximately symbol (≈), visualising a brand that questions what sportswear can look like. Sitting between sport and fashion, Deyo is ‘approximately’ a sportswear brand.

The Deyo logo draws from the question mark (?) and the approximately symbol (≈), visualising a brand that questions what sportswear can look like. Sitting between sport and fashion, Deyo is ‘approximately’ a sportswear brand.

Creative Direction, Art Direction, Brand Identity & Strategy, Garment Design and Photography for Deyo. The Joy Lives in Doing campaign was shot across the Peak District, exploring running's unique ability to form genuine human connection. Viewed through a lens of love and playfulness, the campaign resulted in a sold-out collection.


Videography: Sam Bundock



Creative Direction, Art Direction, Brand Identity & Strategy, Garment Design and Photography for Deyo. The Joy Lives in Doing campaign was shot across the Peak District, exploring running's unique ability to form genuine human connection. Viewed through a lens of love and playfulness, the campaign resulted in a sold-out collection.


Videography: Sam Bundock



TWP

TWP

Year

/

2025

Client

/

Loughborough Sport

Visit Website