Base Zero is a rebrand of Loughborough Sport, built to meet the standards of Loughborough’s elite student athletes, with a radial logo system to craft flexible and personable branding across a multitude of touchpoints. With Loughborough as the home of elite youth talent, Everything starts here, from Zero.
Base Zero is a rebrand of Loughborough Sport, built to meet the standards of Loughborough’s elite student athletes, with a radial logo system to craft flexible and personable branding across a multitude of touchpoints. With Loughborough as the home of elite youth talent, Everything starts here, from Zero.
Brand Strategy • Branding • Garment Design • 3D Design
The Base Zero System
The Base Zero logo, derived from the original Loughborough Sport shield, forms into a modular radial system. Each element of the mark can be repositioned to form a human figure in motion, allowing a single logo system to visualise an entire range of sports. The result is a brand identity that not only represents elite sport, but performs it too.
The Base Zero logo, derived from the original Loughborough Sport shield, forms into a modular radial system. Each element of the mark can be repositioned to form a human figure in motion, allowing a single logo system to visualise an entire range of sports. The result is a brand identity that not only represents elite sport, but performs it too.
The Clothing Range
Split into the Foundation and Heritage ranges, one built for everyday elite performance and the latter offering a bold sense of community. Using heat-transfer vinyl with a peelable adhesive layer, athletes can remove elements and add provided components to represent their sport of choice, making each piece personal.
Split into the Foundation and Heritage ranges, one built for everyday elite performance and the latter offering a bold sense of community. Using heat-transfer vinyl with a peelable adhesive layer, athletes can remove elements and add provided components to represent their sport of choice, making each piece personal.
Brand Strategy, Garment Design, Branding and 3D Design for Base Zero. Working alongside Anna Daley-English to craft a rebrand for Loughborough Sport utilising a flexible brand system that can be used accross a plethora of touchpoints.
Speculative Co-Project with Anna Daley-English
Brand Strategy, Garment Design, Branding and 3D Design for Base Zero. Working alongside Anna Daley-English to craft a rebrand for Loughborough Sport utilising a flexible brand system that can be used accross a plethora of touchpoints.
Speculative Co-Project with Anna Daley-English
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